I have been in marketing forever and I STILL try to take as many classes as I can.
I recently took a course offered by one of the top online marketing platforms. Hubspot offered the Inbound Certification course as an easily digestible, 12 class module and best of all it was FREE.
Hubspot describes the inbound certification course as one that covers the fundamentals of the inbound marketing methodology and I totally agree. I enjoyed taking advantage of the opportunity to learn a few new things, as well refresh my knowledge of some of the basics.
Briefly covered were how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern marketing strategy. I took the class as a marketing professional but if you are an entrepreneur that wants to create a “customer-centric” marketing plan, I highly recommend this COURSE.
Do you take classes to up your skill set? If so, how often?