Mad props to Curly and Maya for their incredible sense of humor. Buzzfeed launched PeroLike in 2016 and they are kicking @**!!!
This memo from Alex Alvarez and Norberto Briceño totally nails what PeroLike is all about:
We’re launching as a Facebook and YouTube channel, making content that resonates with English-speaking Latinxs (who are, to put it mildly, kind of a big deal). We’re a group that’s historically been under- and misrepresented in media, and we’re here to change that. The purpose of this initiative is to feature the best, funniest, smartest, and most in-depth look at the myriad identities under the “Latinx” umbrella. This is for blaxicans in LA, Tejanos in Corpus Christi, Cubans in Miami (and their abuelitas), and everyone who’s been told they don’t “look Latina.” It’s for the bold, the proud, the creative, and even the hopelessly awkward. We’re here for you too, man.