This week’s marketing section focuses on the customer profile.
When you ask most small business owners who their product is made for, they will say EVERYBODY. They try to attract everyone. That may work for some companies but it’s rare. How would you feel if someone wanted to date you… and everyone else on your block? You probably would kick them to the curb QUICKLY.
Creating customer profiles helps you market to the people that buy most from you.
This episode hooks you up with 5 points to creatine a strong profile.