Will American’s adopt a healthier way of eating with powerhouse marketing behind it or will “health food” become commercialized and lose sight of it’s own intention? I always hope for the best. Let us all, stay tuned…
Amplify’d from www.mnn.com
Former McDonald’s executives to start healthy fast-food chain
Celebrity chefs to create menu that includes low-fat, healthy, vegan and vegetarian options.
Excited? Personally, this sounds like the first “real” healthy fast-food chain to come along in some time. While having some former McDonald’s executives on board (their chief communications officer is also a former 20-year veteran of the company), isn’t without some irony, it makes perfect business sense. Why not build a new healthy fast-food empire using the lessons and experienced garnered from the previous?
“Every decision we make — from using eco-friendly building and packaging materials, to ingredients we source, to providing an engaged service team and partnering with local nonprofits — will engage and inspire our guests, and ultimately, have a tremendous impact,” explained Sidwell.
See this Amp at http://amplify.com/u/bqksl